How LoanKey.org Makes Money

LoanKey.org is a free service for consumers. To keep our comparison tools, reviews, and financial guides free to access, we generate revenue through the following channels:

Affiliate Referral Fees

When you click on a lender’s “Check Rate” or “Apply Now” button and subsequently apply for or are approved for a financial product, we may receive a referral commission from that lender. This fee is paid by the lender, not by you, and does not affect the interest rate or terms of your loan in any way.

Google AdSense Display Advertising

LoanKey.org displays advertisements through Google AdSense. These ads are served by Google and may be targeted based on your browsing behavior and interests. Revenue from these ads helps us maintain and improve our free content.

Sponsored Product Placements

Certain lenders may pay for prominent placement in our comparison tables or rate listings. When a product is featured due to paid placement, it will be clearly labeled as “Sponsored” or “Featured” to distinguish it from organic editorial recommendations.

How Compensation Affects Our Content

We believe strongly in editorial independence. Here is exactly what compensation does and does not affect:

Our editorial team operates independently of our business development and advertising teams. Lenders cannot pay to receive a higher star rating, a more positive review, or removal of negative information from our content.

Not All Lenders Are Listed

LoanKey.org does not include every lender or financial product available in the US market. The lenders featured on our site are those with whom we have established affiliate or advertising relationships, as well as select lenders we include purely for editorial completeness and comparison value.

The absence of a lender from our comparison tables does not mean they offer inferior products. We encourage you to conduct your own research in addition to using our comparison tools.

Our Commitment to You

Despite receiving compensation from financial partners, LoanKey.org is committed to providing honest, accurate, and helpful financial comparisons. Our editorial guidelines require that:

• All star ratings and scores are based on objective, documented criteria
• Negative aspects of any lender or product are disclosed honestly in our reviews
• Rate data is sourced from verified lender disclosures and updated regularly
• Sponsored or featured content is always clearly identified
• Our editorial staff does not accept gifts, payments, or incentives from lenders in exchange for favorable coverage

FTC Compliance

LoanKey.org complies with the Federal Trade Commission (FTC) guidelines on endorsements and testimonials (16 CFR Part 255) and the FTC’s guidance on affiliate marketing disclosures. We are committed to clearly disclosing material connections between our website and the lenders and advertisers featured on our platform.